Nostalgia: Marketing a Memory

Can you believe it is 30 years since Jurassic Park was released?! What are your happy memories of 1993? Dancing to 2 Unlimited? Reading Trainspotting? Using Telextext to book a holiday? Watching Supermarket Sweep? A love of all things retro can be used to your advantage and connect your brand with positive feelings from the past.

Win. Don't Bin

Today is the start of Food Waste Action Week which this year, has the theme of “Win. Don't Bin” and will demonstrate how valuable food is in our lives, how it unites people and how using up everything we buy saves money, time and the planet. Below, we've set out a few ideas on how you can win the war on food waste.

Making the most of the 2023 Rural Show Calendar

Agricultural Shows, Highland Games, Game & Country Fairs, Horse Shows and the like are the backbone of the Scottish rural calendar. We list as many of the larger gatherings, those we are aware of, in this email - please get in touch if we have missed any of your favourites; we can give them a special mention in future!

Are you still the same person...

There is a school of thought that our cells renew every seven years. While this is an oversimplified view of molecular biology, it's true to say that the cells you have today aren't the same as those you had yesterday. You are, in effect, a sort of human version of The Ship of Theseus.

Hoping for the best...planning for the worst

Do you have an individual in your organisation who performs undocumented tasks unknown to everyone else? Imagine if they suddenly left...... What would you need to get back to normality quickly?

Apparently, it takes 66 days….

Apparently, it takes 66 days for a new habit to form. Of course, that’s an average number which varies according to the person, the behaviour and the circumstances but it seems about right to me. Whether it’s a daily walk, social media scheduling or meal planning, we can’t expect overnight success and we have to stick at something before it becomes ingrained.

The Year of the Rabbit

Happy Lunar New Year! The Chinese Spring Festival/Lunar New Year falls on 22 January starting the year of the Rabbit. The event is celebrated by 1.5 billion people worldwide and is a key opportunity for providers of premium products to showcase their offerings to China's growing middle class.

Key events of 2023

As we say goodbye to 2022 and welcome the changes that 2023 will inevitably bring, we've summarised some of the key events and anniversaries coming up in the year ahead, many of which present great opportunities to showcase your rural business and form new partnerships. The UN has designated 2023 as the International Year of Millets. Dubbed “super grains”, for centuries, millets have served as an important staple in parts of Asia and Africa. Closer to home, RHET's Year of Seeds and Grains runs throughout the 2022/2023 academic year. Their website has heaps of educational resources.

Are you too busy?

I mean REALLY too busy? Often my default thought when any sort of request for my time comes in is ‘noooooooooo, I can’t take on anything else!’. Now of course sometimes that’s true. But am I really too busy to do anything else? Am I really too busy for that fresh air walk at lunchtime or the time to ride my horse and clear my head? They say that if you want something done you should ask a busy person and I certainly subscribe to that notion.

Five Reasons NOT to Work With US

Yes, you did read that correctly! Contrary to what some may believe, we don’t issue this Monday email just to try to get more business. We send it because we enjoy connection and because we recognise the help that many businesses and individuals offer us and are keen to offer something a little useful to others. A virtuous circle if you like.

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