Social Proof: More Than Just a Herd Mentality

Just like sheep, people like to follow the crowd. It's an instinct that helps us survive and thrive. But is it just a herd mentality? Or is there something more to it?

Are You Connected?

At the time of writing, the world is finding out about the felling of the iconic Sycamore Gap tree.‍ If you find it all too disheartening, read the inspiring story of how four children survived forty days in the Amazon jungle because of their knowledge of - and respect for - the natural environment. Unlike Lesly, Soleiny, Tien and Cristin, many children in Britain aren't familiar with the world around them, even in rural areas.

What was the last thing you did that was a little bit crazy?!

I’d love to hear. Did it end up being a fantastic decision or did you live to regret it?

Do you judge a book by its cover?

How many times have we all been told by parents, teachers, television, books and more that we should never judge something at face value? And yet aren’t we also told that first impressions count? Aren’t those two pieces of advice in direct contradiction?

You're Fired!

I was astonished to read recently, on one of the farming Facebook groups I’m a member of, about a farming lady considering firing a personal trainer who had helped her lose over 2.5 stone because said personal trainer is a vegan! The client was involved with livestock farming and she and the PT had had a few discussions about veganism and appeared to have agreed to disagree. The PT certainly didn’t seem to be ramming her views down anybody’s throat.

Immerse Yourself...in a Quick Guide to Experiential Marketing

Experiential marketing is a type of marketing that focuses on creating experiences for customers. These experiences can be anything from pop-up shops to interactive exhibits at live events such as agricultural shows. The goal of experiential marketing is to create a memorable and engaging experience that will make customers more likely to remember your brand and convert interest into sales.

What the Edinburgh Festival Fringe Can Teach Us About Marketing

For three weeks in August, thousands of people descend on Scotland's capital to enjoy one of the greatest cultural festivals in the world as over 200 venues play host to over 2,000 performances as part of the Edinburgh Fringe. While the Fringe has helped to establish the careers of many writers and performers, the best the majority can hope for is to minimise financial losses from putting on the show. No wonder then that some performers go to extreme lengths to get 'bums on seats'.

Don't Let Go!

It always amazes us that otherwise responsible citizens who wouldn't dream of littering the countryside will happily release balloons and let paper lanterns float off into the sky without any thought as to what will happen to them! If you know of anyone planning to release balloons or lanterns, please share this information with them. Together, we can help protect the countryside and keep our animals safe.

Help us celebrate 150 episodes of the OnFARM podcast!

We are about to hit the 150th episode of the OnFARM podcast. It’s a huge milestone, and we are extremely proud to be still going from strength to strength, surrounded by a brilliant community, and with steadfast supporters and sponsors. We’ve had wonderful guests on the show, from high-profile celebs to people that have been loads of fun, and just passionate communicators about the work that goes on in rural Scotland.

Design: The Silent Ambassador of Your Brand

If art is a conversation, then design is the medium through which that conversation is held - the silent ambassador of your brand, communicating your ideas, values and beliefs. Good design is functional, aesthetically pleasing, and meaningful. It is the way that we create the world around us, and it has the power to make a real difference

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