Is the Press Release Toast? Traditional PR vs. the Digital Age

The world of communication is ever-evolving, and the question of whether "traditional PR is dead" is a frequent topic of debate. While some lament the decline of press releases and media lunches, others embrace the rise of social media and online influencers. So, what's the verdict?

From Fish-Out-Of-Water to Business Guru: What Ted Lasso, Kim's Convenience, and Schitt's Creek Can Teach Us

Are you binge-watching 'warmcore' TV series? If so, you’re not alone. The phrase refers to the genre of programmes offering a blend of lighthearted entertainment, positive values, and relatable experiences, making it a popular choice for viewers seeking comfort, connection, and a dose of hope during challenging times.

Awareness Days - how to use them (and orangutans) in your social media marketing

Since being established to highlight charitable causes, awareness days have grown in popularity and now there are numerous dates - some with a serious, educational aim, and others are quite whimsical. Awareness days can be a great engagement tool for your organisation.

Daily Doses of Inspiration: Kickstarting Your Day with Creative Prompts

Do you ever feel like your creativity needs a little nudge? We all have days when focus wanes and inspiration seems to hide. This year, I've been using "FOCUS" as my word of the year, and while monthly themes like "energised" and "balanced" helped, I've recently discovered the power of daily prompts. It all started with a conversation with my team at Scene & Herd. We all have our little rituals to spark motivation and get those creative juices flowing. Some swear by the Action for Happiness calendars, offering daily challenges like "re-framing a worry" or celebrating themed months like "Joyful June."

Search no further for the perfect Fathers’ Day gift…

While Father’s Day is traditionally a time for celebration and gratitude for the fathers and father figures in our lives, I understand that it can also evoke a mix of emotions, perhaps bringing to mind cherished memories of fathers who have passed away. If this is you, I send love. If you are lucky enough still to have your father with you, perhaps it’s on your mind around Father’s Day that he’s getting older or that his memories and stories won’t be around forever?

Saying No Can Be Your Superpower: A Guide to Essential Boundaries

Whether it's a collaboration that doesn't quite fit with your brand, a job applicant that doesn't have the required skills or a project that you simply don't have the capacity for, at some point, all businesses have to say “no”. It's not easy but it is an essential time management technique that brings you closer to your goals.

But What If I'm Wrong? Embracing Doubt as a Launchpad for Growth

In the fast-paced world of business, confidence is king. We're bombarded with messages about taking risks, making bold decisions, and never wavering from our vision. But what if the key to success isn't blind certainty, but rather the courage to ask, "But what if I'm wrong?"

Stack Your Way to Success: How Habit Stacking Can Help You Achieve Your Goals

April is the very epitome of re-birth with hedgehogs coming out of hibernation, blossom emerging and of course lambs and calves in the fields. In short, Springtime is the perfect time to revisit those plans, kickstart your business objectives and meet your lifestyle targets. Just as old habits are hard to break, it can be really difficult to build a new habit. The life of a rural business owner is rarely predictable yet, amidst the chaos, success often hinges on consistency and focus. That's where habit stacking enters the game, offering a powerful tool to supercharge your business growth.

Making the most of the 2024 Rural Show Calendar

Agricultural Shows, Highland Games, Game & Country Fairs, Horse Shows and the like are the backbone of the Scottish rural calendar. We list as many of the larger gatherings, those we are aware of, in this email - please get in touch if we have missed any of your favourites; we can give them a special mention in future! These events are great social occasions and offer terrific opportunities to anyone wishing to market their product or service to a receptive audience.

Imposter Syndrome: When the "Wrong" People Lack Confidence

I'm sure you've heard the phrase "Confidence is key," but what about when that confidence feels misplaced? Enter the Dunning-Kruger effect, a cognitive bias where people with low ability overestimate their skills, and its polar opposite, Imposter Syndrome. While often discussed separately, these two phenomena paint a fascinating picture of how our self-perception can be wildly inaccurate.

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