OnFARM Podcast: 240 Years of RHASS: how the charity supports rural Scotland (2 of 2)

The second half of our kitchen table chat about RHASS and how the charity strives for new ways to preserve, educate and support Scottish agriculture. Anna speaks with RHASS director Louise Elder, and Ally Caulfield and Annie Wheeler from the staff team. We also hear about RHASS's investment in innovation, education, wellbeing and the environment.

Get Out of the Meeting Room: Unleash Authentic Team Building in a Rural Setting

For rural businesses, team building often conjures images of stuffy conference rooms and forced "icebreakers." But what if you could tap into the unique potential of your surroundings and foster genuine connection through fun, unconventional activities? Ditch the tired tropes and embrace the spirit of adventure with these unexpected team-building ideas.

Speak Up! Why Communicating Your Needs is Your Secret Weapon

Have you ever felt frustrated because someone didn't get the hint you were dropping? Does your partner double-book social engagements? Maybe a supplier keeps missing important deadlines...These situations often stem from a core issue: the inability to communicate needs effectively.

Image Perfect: Sourcing Copyright Images for Your Marketing Materials

We know it is tempting to save an image from the Internet without checking that it is copyright-free, but it really isn't the right thing to do - creatives should be paid and acknowledged for their work. So, whether you are using an image for a commercial website or a children's party invitation, don't just pinch an image!

Is it time to Ditch the Beanie? What Next for Creative Promotional Marketing in 2024?

Promotional items have long been a marketing staple, aiming to boost brand awareness and foster positive associations with your target audience. At Scene & Herd, we've experimented with various giveaways, from umbrellas and mugs to wildflower seeds and socks. While these efforts held merit, the reality is, that many branded items often end up forgotten in a tractor cab, collecting dust in drawers or worse, contributing to landfill waste.

Why I suspect (sorry!) that you aren’t very good at DIY!

I don’t mean that I doubt your ability to put up a shelf, build a flatpack or repair a garden fence.Instead, I’m afraid I’m doubting your ability to create compelling marketing materials. In this era of fancy and user friendly apps and during a time when money is tight for almost all of us, it’s very tempting to have a go at DIY and tackle things that are outside of our skill set in order to save money and to ‘make life easier’.

Lessons from the Edinburgh Fringe: Marketing for Everyone

Every August, the vibrant streets of Edinburgh transform into a cultural melting pot. The Edinburgh Fringe Festival, boasting over 2,000 performances across 200 venues, draws in thousands of eager participants. Sounds a lot like trying to launch a product or service at an agricultural show, right? While not every Festival performer aims for stardom, the Fringe provides valuable marketing lessons applicable to any rural business.

A time to vent…

Do you sometimes think you spend all your time being polite, kind and diplomatic? Yes, so do I! In a world where we put so much effort into being polite, let’s give ourselves 20 minutes of indulgence and allow time for a rant and a moan.

Please don’t….

I’m a glass is half-full person so I promise that nine times out of ten, you will receive emails that are about things that are good to do rather than things that aren’t. However, just once in a while, it seems right to address some things (mostly, but not exclusively, related to social media) that I think negatively impact personal or business reputations and see if we can change them.

Picasso’s napkin…

Have you ever heard the story of Picasso and the napkin? Legend has it that Picasso was at a Paris market when an admirer approached and asked if he could do a quick sketch on a paper napkin for her. Picasso politely agreed, promptly created a drawing, and handed back the napkin — but not before asking for a million Francs.

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