Rural Britain is a wonderful assortment of farms, estates, hamlets, villages, forests and moors, lochs and valleys. Our stunning scenery, close communities and wonderful rural businesses provide an idyllic lifestyle for many, but rural life can also throw up some pretty unique challenges.
The Rural Scene (the Scene & Herd rural blog and news updates) looks at what’s new, what’s relevant, what’s tasty, what’s fun and what’s challenging about life in the Great British Countryside. We offer an insider insight into rural Britain, highlighting some of the exceptional people, businesses and innovations we believe that everybody should know about.
We know it is tempting to save an image from the Internet without checking that it is copyright-free, but it really isn't the right thing to do - creatives should be paid and acknowledged for their work. So, whether you are using an image for a commercial website or a children's party invitation, don't just pinch an image!
READ MOREPromotional items have long been a marketing staple, aiming to boost brand awareness and foster positive associations with your target audience. At Scene & Herd, we've experimented with various giveaways, from umbrellas and mugs to wildflower seeds and socks. While these efforts held merit, the reality is, that many branded items often end up forgotten in a tractor cab, collecting dust in drawers or worse, contributing to landfill waste.
READ MOREI don’t mean that I doubt your ability to put up a shelf, build a flatpack or repair a garden fence.Instead, I’m afraid I’m doubting your ability to create compelling marketing materials. In this era of fancy and user friendly apps and during a time when money is tight for almost all of us, it’s very tempting to have a go at DIY and tackle things that are outside of our skill set in order to save money and to ‘make life easier’.
READ MOREHow has your summer been? Busy? We know that running a rural business is a lot like operating a combine - more complicated than most people realise and with several moving parts! We understand. You’re busy, you wear many hats (don't get me started on beanies!), and marketing might be on the back burner. But just as tractors need fuel, crops need rain, and livestock need fed, your business needs promotion to grow. Let us help you steer your business forward.
READ MOREEvery August, the vibrant streets of Edinburgh transform into a cultural melting pot. The Edinburgh Fringe Festival, boasting over 2,000 performances across 200 venues, draws in thousands of eager participants. Sounds a lot like trying to launch a product or service at an agricultural show, right? While not every Festival performer aims for stardom, the Fringe provides valuable marketing lessons applicable to any rural business.
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Anna Davies: Email: anna@sceneandherdpr.co.uk
Ross (Monty) Montague: Email: monty@sceneandherdpr.co.uk
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