How has your summer been? Busy? We know that running a rural business is a lot like operating a combine - more complicated than most people realise and with several moving parts! We understand. You’re busy, you wear many hats (don't get me started on beanies!), and marketing might be on the back burner. But just as tractors need fuel, crops need rain, and livestock need fed, your business needs promotion to grow. Let us help you steer your business forward.
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News
2024 marks a momentous year for the Royal Highland and Agricultural Society (RHASS) as they celebrate their 240th anniversary! To commemorate this milestone, RHASS is undertaking a special project called "240 Stories" to capture and share agricultural and rural tales from across Scotland.
Are you passionate about Scottish agriculture?
We're proud to be partnering with RHASS on this exciting initiative. Some of our most recent OnFARM episodes have been in collaboration with RHASS as part of this project:
Get involved and contribute your own story to the "240 Stories" project! Learn more and find out how to participate here: rhass.org.uk/240-year/240-years-of-stories
In addition to the RHASS news, here are other snippets of interest for those in the Scottish agricultural and rural communities - remember, you can send us your news, offers, vacancies etc and we'll do our best to include it in future mailings.
- Twitter Grok Opt-Out Instructions: X/Twitter has recently enabled a setting that allows them to use your activity data to train their AI. If you'd prefer to opt out of Grok, here's a quick guide:
- Go to your Settings (three dots).
- Select "Settings and privacy."
- Choose "Privacy and safety."
- Turn off "Grok."
- Norvite Leads the Way in Sustainable Feed Alternatives: North East Scotland's Norvite is a frontrunner in developing sustainable feed alternatives in anticipation of new soya legislation. Read more about their innovations here.
- The Reforesting Scotland Gathering: The 2024 Reforesting Scotland Gathering is happening in Ayrshire and South Lanarkshire from 27th to 29th September. The program is finalised, and bookings are now open! Secure your spot here.
- British Free Range Show Nominations Open: The 2024 British Free Range Show will be held at the Telford International Centre on 28th November. Nominations for the show are being accepted until 23rd August. Find out more and submit your nominations here.
- Scottish Tourism Alliance Engagement Survey: Calling all those in the tourism and hospitality industry! Share your experience and insights with the STA through their Engagement Survey. Take the survey - which closes on 30th August - here.
- Bumblebee Conservation Trust Job Opportunity: The Bumblebee Conservation Trust has a part-time opening for a Species on the Edge Project Officer (Uists and Barra). This is a fixed-term role running from October 2024 to December 2026. Learn more about the position and how to apply here.
- OnFARM Podcast Episode: Positive Response! We received a fantastic response to our recent OnFARM podcast episode on the Scottish Eatwell Guide and healthy eating tips for menopause. Download the Scottish Eatwell Guide or find out how to become a partner here.
- Boutique Hotelier Awards Nominations Open: The fourth annual Boutique Hotelier Awards is recognising the best hotels, most innovative products, and outstanding staff and employers in the hospitality sector. Nominations close on 30th August . Nominate yourself or someone else here.
Spice Up Your September Social Media: Food, Fun, and Festivities!
September is bursting with delicious reasons to celebrate! From lamb lovers to local food enthusiasts, there's something for everyone to share and discover on social media. Here's your guide to creating engaging content all month long:
Foodie Fun:
- Love Lamb Week (1 - 7 Sep): Unleash the inner chef! Host a live cooking class or ask your followers to share their favourite lamb recipes. #LoveLambWeek
- Scottish Food & Drink September (throughout): Dive into Scotland's culinary scene! Get inspired by the campaign's toolkit and showcase some tasty local treats. #ScotFoodandDrink
Giving Back & Celebrating Heroes:
- National Hospitality Day (date TBC): Show your appreciation! Highlight your favourite restaurants, pubs, and hotels, raising awareness for hospitality charities. #ThankYouHospitality
Travel & Sustainability:
- World Tourism Day (27 Sep): Be a tourist information hub! Promote local agritourism experiences, food trails, and hidden gems. #WorldTourismDay
- International Day of Awareness of Food Loss and Waste (29 Sep): Champion sustainability! Share inspiring initiatives that reduce food waste. #StopFoodWaste
Podcast Power! (30 Sep):
- International Podcast Day: Explore the world of podcasts! Recommend your favourites, subscribe to something new, or consider sponsoring or commissioning an episode of OnFARM. Remember, you can listen to all of the OnFARM episodes at podfollow.com/onfarm. #InternationalPodcastDay
Don't forget: We're here to help you create a winning September social media strategy. Contact us for content creation tips, management advice, or any other social media support!
