September 2024

“Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.”― Earl Nightingale

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Today marks 100 days until Christmas.  We mention this, not to alarm or annoy you but to gently remind you that time passes whether you're ready for it or not.

Earl Nightingale, author of The Strangest Secret - thought by some to be the greatest motivational book of all time - is a bit of a favourite in Scene & Herd HQ.  Like us, he believed that, whether you believe you can, or believe you can't, you're right!  So, if you've an idea that's been on the back burner, or you're still waiting for your 'ducks to be in a row' or, crucially, you think it will take a long time to get off the ground, now is a great time to revisit it.

Remember, you don't have to be a retained client to access one-to-one PR and marketing expertise.  You can book a one-off hourly consultation with us by clicking the link below.

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‍Book Your Growth Hour

News

Scottish charity People Know How has partnered with BT Group to facilitate 50 events in rural areas of Scotland, providing people with the information they need to prepare for the upcoming switch to digital landlines.  People Know How is currently open to expressions of interest from community organisations interested in delivering one of these events in local authorities outside of major cities.  For more information about the events and questions about the change to digital landlines contact Scotland’s free Digital Support Helpline at 0800 0590 690 or read more at: https://peopleknowhow.org/news/people-know-how-partners-with-bt

People across Scotland are being asked to have their say on a minimum charge for single-use cups to promote responsible consumption and cut waste.  The consultation runs until 14 November. View the consultation
https://www.gov.scot/news/views-sought-on-single-use-cup-charge/

The Met Office, in partnership with Met Éireann and KNMI, have announced the new list of storm names for the 2024/25 season.  Ashley, Bert and Conall will be the first three named storms by the group this season.  For more info see https://www.metoffice.gov.uk/about-us/news-and-media/media-centre/weather-and-climate-news/2024/historic-met-office-figures-included-in-2024-25-storm-names

In our newest OnFARM episode, sponsored by Gillespie Macandrew.  Anna meets David Grant-Suttie and Alex Humphreys, young entrepreneurs driving Balgone's diversification into pumpkins, sunflowers and events.  Listen to the podcast at podfollow.com/onfarm.

Remember, you can send us your news, offers, vacancies etc and we'll do our best to include it in future mailings.

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Optimise Your October Social Media: A Feast of Food, Fun, and Festivities!

October is a culinary cornucopia, brimming with delicious opportunities to connect with your audience. From gin lovers to curry connoisseurs, there's something to celebrate for everyone. Here's your guide to crafting engaging content throughout the month:

• International Scottish Gin Day (5th): Raise a glass to Scotland's liquid gold. Share your favourite gin recipes or local distillery recommendations.
• National Curry Week (7th-13th): Spice up your feed with mouthwatering curry dishes and behind-the-scenes looks at local Indian restaurants.
• World Porridge Day (10th): Celebrate Scotland's hearty staple while supporting a worthy cause. Share porridge recipes and encourage donations to feed hungry children.
• World Egg Day (11th): Crack open some creative egg-themed content. Share your favourite egg dishes, recipes, or fun facts about eggs.
• World Food Day (16th): Highlight the importance of sustainable food production and showcase your local food heroes.
• British Farming Awards 2024 (17th): Show your support for the backbone of British agriculture. Share updates, join the conversation, and use the hashtag #BFA24.
• Apple Day (21st): Celebrate the humble apple. Share your favourite apple recipes, local cider recommendations, or information about apple growing in Scotland.
• Scottish Ploughing Championships (25th-26th): Showcase the hard work and dedication of Scottish farmers. Share photos, videos, and behind-the-scenes glimpses of the event.
• Halloween (31st): Get into the spirit of the season with spooky food-themed content. Share Halloween-inspired recipes, spooky food puns, or DIY Halloween decorations.

Additional Content Ideas:

• Behind-the-Scenes: Offer a glimpse into local food production, cooking techniques, and farmers' markets.
• User-Generated Content: Encourage your followers to share their own food photos, recipes, and experiences using a dedicated hashtag.
• Live Streams: Host live cooking demonstrations, interviews with local food experts, or virtual tours of food-related businesses.
• Competitions and Offers: Run competitions or promotions related to seasonal events to engage your audience.
• Seasonal Recipes: Share autumn-inspired recipes featuring local ingredients.
• Dynamic Content: Want to play an episode of the OnFARM Podcast on your website? Get in touch and we'll send you the embed code for free!

Remember to:

• Use high-quality images and videos.  (our previous newsletter lists some great sources).
• Engage with your audience by responding to comments and messages.
• Optimise your content for search engines using relevant keywords.
• Experiment with different content formats to see what resonates best.
• Ask us to help with any aspect of your marketing

By following these tips and incorporating these content ideas, you can create a memorable and engaging social media campaign for October.‍