OnFARM podcast two years on

Hello! Monty here with you this week.

Back in autumn 2019, my Scene & Herd PR & Marketing business partner, Anna, suggested to me that we ought to launch a podcast. I was pretty underwhelmed by the idea if I’m honest.  My first reaction was – “WTF is a podcast and why do we want to make one?”!  Sorry Anna!

Roll on to January 2020 and I found myself volunteering to interview my friend and farming neighbour, Doddie Weir, for my very first episode in the hot seat.  Sorry, Doddie!

Fast forward to now, 24 months later, and I have to pinch myself when I look at how far we have come with the OnFARM podcast.

Our producer, Dave Howard, is a legend and has turned what could have been a sporadic series of amateur rambles into a proper professional podcast that is performing in the top 2% of 2.8M pods benchmarked globally.

I really want to acknowledge the hard work of my other colleagues (including John Hamlin who does all our design and Jan Barker who is our absolute rock behind the scenes) over the past two years. I also want to acknowledge our supporters, sponsors, collaborators and listeners - you know who you are and thank you!

Just as importantly, over these last 24 months, as a result of launching the podcast, the Scene & Herd team has learned a number of things:

1. I might be in danger of getting soppy in my old age!
2. Even if you don’t like what you are hearing at first, it’s always worth hearing your partner (whether that be in business or in life!) out when they have an idea. Anna sometimes has to work quite hard to convince me that her ideas are worth pursuing, but she nearly always succeeds – and I’m very glad she did on this occasion!
3. Trust your instincts. We didn’t create a business plan for the OnFARM podcast, but Anna just knew that it was something that rural Scotland needed. She was right.
4. If you don’t have podcasting within your own marketing plan, you really ought to. It’s growing at a phenomenal rate and showing no signs of slowing down. Get in touch with us if you would like to learn more about either partnering with the OnFARM podcast or creating your own.
5. You need an excellent producer. Please don’t just try to knock something up yourself. People won’t listen. If you would employ an accountant to do your finances, why wouldn’t you employ a professional producer to create your podcast - which is ultimately a shop window for what you do.

We have super exciting plans for the coming months and hopefully, the pod will continue to inform and entertain. Watch this space!   And if you haven’t yet listened, you’ve got over 90 episodes to catch up on, so you’d better get going!   Listen at www.podfollow.com/onfarm

Monty

p.s. Don’t forget that you can also download our FREE rural communications toolkit from https://www.sceneandherdpr.co.uk/create-a-buzz

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