I hope you're well. I always love hearing from rural business owners so, if you've been meaning to get in touch, why not do so now?
I was particularly pleased with the positive reception to last week's email about how to respond to negative online reviews - and also the recommendation to listen to One Person Found This Helpful, Frank Skinner's panel game based on online reviews (https://www.bbc.co.uk/programmes/m001wjgz). It was a very entertaining diversion so thanks for that suggestion!Reputation is key to all organisations, and often the most important asset of a new, growing enterprise. Why not book a Growth Hour Zoom Call and we can discuss nurturing your business's reputation - or any other aspect of marketing?
The Royal Highland and Agricultural Society of Scotland (RHASS) is hosting its highly anticipated Presidential Initiative Charity Dinner & Auction on March 21st at the Donald Malcolm Heritage Centre in Linwood. Visit weareeventpal.com/RHASS2025 to view the full list of prizes and place your bids.
Facing the challenges of farm succession? RSABI, in partnership with The Royal Countryside Fund, is hosting a series of workshops to provide expert advice and support:
Dourie Farming is looking for a Dairy Farm Manager. Experience in farm management or a related role, strong leadership & organisational skills and hands-on experience in dairy & young stock management. More info here.
The Agri-Environment Climate Scheme (AECS) is open to applications. Farmers, crofters and agricultural businesses in Scotland have until 12 June to submit applications. More info tinyurl.com/3wu2dmkx
Pop and Prosecco is a lively fundraising event on 8th May in Glasgow hosted by The Ben, Scotland's leading licensed trade charity. Guests can indulge in delightful Prosecco and a two-course meal followed by cake along with exciting opportunities to win prizes. More info: bensoc.org.uk/upcoming-events
Potatoes in Practice (PiP), Scotland’s largest field-based potato event, will take place on Thursday 7th August at The James Hutton Institute’s Balruddery Farm in Invergowrie, near Dundee. Information/Booking: pip.hutton.ac.uk
Some business awards you or your clients may be interested in:
A unique opportunity to judge or steward at the ICDA Awards - Have you ever considered judging at the International Cheese & Dairy Awards? There are a limited number of places at this year's event which will be held on 25 June at Staffordshire County Showground. If you are interested, you can use the online form to register your interest.
The farming industry is being called upon to complete an important online survey regarding their use of abattoirs and the importance of an abattoir for their business. The survey, which closes on 21 March, can be found at surveymonkey.com/r/abattoirs.
Norvite proudly honours Colin Beaton, who marks an incredible 50 years with the business. Born in 1957, Colin began his working life as a baker and chef after leaving school. While playing football for Kemnay Amateurs he caught the eye of Alistair Pirie, the Operations Director of the newly established Norvite Feed Supplements and also the Team Manager. Recognising Colin’s exceptional work ethic and team spirit on the pitch, Alistair offered him a role at Norvite – a decision that would shape Colin’s lifelong career. READ MOREWas this mailing forwarded to you? Subscribe to the Rural Resource mailing list for more news and opportunities: tinyurl.com/ruralresource
Remember, you can send us your news, offers, vacancies etc and we'll do our best to include it in future mailings.
April: a month of blooming possibilities, just like your social media strategy!
As the weather shifts, so do audience interests, making it the perfect time to refresh your content and cultivate deeper connections. From playful pranks to meaningful awareness campaigns, April offers a diverse landscape for engaging your followers. Let's dive into a content calendar packed with ideas to help your brand flourish this spring.
Navigating the Month: A Focus on Fun and Community
This April, we're embracing the lighter side of social media. It's a time for fun, connection, and celebrating community. With local agricultural shows kicking off, it's an ideal opportunity to showcase your support for local businesses and events. Let’s explore key dates and content ideas that will resonate with your audience.
Key Dates & Content Ideas: Your April Social Media Planner
A Strategic Approach: Quality Over Quantity
In the whirlwind of April events, remember that quality trumps quantity. Focus on creating authentic, informative, and engaging content that resonates with your target audience. Leverage storytelling, use compelling visuals, and encourage interaction to build meaningful connections. A well-planned social media strategy is your key to maximising impact and achieving your marketing goals
Ready to Elevate Your April Social Media?
Don't let April's potential go to waste! We're here to help you develop a dynamic social media strategy that drives engagement and boosts your brand visibility. Contact us today and let's make this April your most successful yet!
Anna Davies: Email: anna@sceneandherdpr.co.uk
Ross (Monty) Montague: Email: monty@sceneandherdpr.co.uk
Company Registration Number: SC448325. VAT Registration Number: 162173427