March 2024

Have you got any…

...extra marketing budget that you maybe found down the back of the sofa but need to spend before the year-end?!

If so, may we be so bold as to suggest that you consider sponsoring the OnFARM podcast? Here’s why it makes sense….

1. Targeted Audience Reach: because OnFARM is niche you can reach farmers and rural people directly with no audience ‘waste’, safe in the knowledge that we, and they, share many of your own values and interests.
2. High Engagement Levels: our listeners are highly engaged and loyal This helps you to build brand awareness in a meaningful way.
3. Authentic Endorsements: presenter-read ad placements in podcasts feel more authentic and trustworthy to listeners compared to traditional advertising formats. Over the four years we’ve been producing OnFARM, our listeners have, thankfully, grown to like us! When Monty or I endorse a product or service, that helps create trust.
4. Long-Form Content Exposure: Podcast ads occur within the context of what’s called longer-form content (a 35-minute podcast), allowing sponsors to convey more detailed information about their brand, products, or services compared to traditional advertising formats like radio or banner ads.
5. Flexibility and Creativity: Podcast sponsorship offers flexibility in terms of ad formats – we can tailor your message to fit the tone and style of OnFARM, whether you’d like a full advert or simply a mention. There are various ways to creatively showcase your brand.
6. Cost-Effectiveness: Compared to traditional forms of advertising such as television or print media, podcast sponsorships can offer a cost-effective way to reach a highly engaged audience. Our packages start from just £600 per month.

Remember also that if you don’t want to sponsor, you may prefer working with us to create a commissioned episode all about your business.

Let's face it—there's no better feeling than ending the financial year on a high note. By investing in strategic marketing efforts, such as OnFARM sponsorship, you're not just closing out the year strong, you're paving the way for even greater achievements in the months to come.

Here’s a link to a very short podcast which tells you all you need to know about why sponsoring OnFARM should form part of your marketing strategy.

News

Gnaw is a new food magazine from the team at The Skinny.  If you have a story about food in Scotland, contact food@theskinny.co.uk.

Some business awards you or your clients may be interested in:

• VIBES 2024, the Scottish Environment Business Awards is now open for nominations - vibes.org.uk
• Final entries to the Virtual Cheese Awards close on Monday 18th March 2024 - virtualcheeseawards.com
• The closing date for entries to The National Pub & Bar Awards is Friday 22 March - nationalpubandbarawards.co.uk

Connage Highland Dairy vacancies: P/T Quality Control Technician & a Retail Assistant (Wed - Saturday).  To apply, email info@connage.co.uk. The OnFARM Podcast is back after a short break for the half-term holidays.  Catch up with all episodes at podfollow.com/onfarm

Remember, you can send us your news, offers, vacancies etc and we'll do our best to include it in future mailings.

April 2024

1 - April Fools Day - from carrots that whistle when they're cooked to Marmite-flavoured lip balm, savvy brands love using 1st April to prank their customers with a new product or service.  

6 - Tartan Day - every year, thousands of people across the USA and Canada celebrate their Scottish ancestry on this day.  Tartan Day is a great opportunity to showcase your products or services to international audiences.

13 - The Grand National

20 - Kilmaurs Show

23 - World Book Night - Any organisation can get involved in this annual celebration of reading.  See the website for some ideas.

24 - Stop Food Waste Day is the largest single day of action in the fight against food waste.  Download the social media cards on the website and use them across your social media platforms

27 - Beith Show & Dundonald Show

30 - World Land Rover Day

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