Launch of Online Training for Rural & Foodie Businesses

Rural and food and drink-related businesses can now gain access to tailored online training following the official launch of the OnFARM Academy by PR and Marketing Agency, Scene & Herd Ltd.  

The OnFARM (Food, Agriculture and Rural Matters) Academy recognises that for rural businesses, not all in-person training is accessible, affordable or tailored. OnFARM, however, is created by a rural business specifically for those who own or work in rural and food and drink-related businesses.  

The Academy’s initial courses include Facebook and Instagram for beginners, Working with Instagram Influencers and Mental Health First Aid. Two courses will be added every month, eventually covering all aspects of communications, HR and people management, business management and more. Each course will be conducted by recognised experts.

Anna Davies, Director of Scene & Herd, said:

“The Covid-19 pandemic has resulted in a significant increase in professional online learning, however, much of it, notably within the field of communications, is too generic.  Instead, the OnFARM Academy creates short training courses focusing specifically on RURAL and FOOD and DRINK businesses.

“The Scene & Herd team has already been privileged to deliver online training for Scottish Land and Estates, The Scottish Association of Young Farmers Clubs, SAOS, Opportunity North East and others, and we are now making that expertise more accessible to all. We are excited to watch rural business people increase their skills from the comfort of their own desks, reducing precious time away from their businesses as well as their carbon footprint.

“At Scene & Herd PR and Marketing our mission is to help all rural businesses be seen, heard, respected and thrive; we do this for our clients through offering our own bespoke services, producing the OnFARM podcast and now creating the OnFARM Academy.  

“We are excited to work towards our desire to see rural enterprises which are seen, heard, respected and prospering. We ourselves thrive on using our range of skills to help clients of all types achieve their own version of this powerful goal.”

The OnFARM Academy training can be accessed at:  https://training.onfarmacademy.com/  

Interested parties can also sign up for email updates at: http://eepurl.com/hhbzZf  

Those who download any of the training courses before midnight on Sunday 10th April 2022 can use code EARLY10 to secure a 10 per cent discount.

NOTES TO EDITORS

• Some courses will be free of charge, others cost from £35 plus VAT.  
• The OnFARM Academy also partners with rural and food-related organisations to offer unique discounts and to create new content. If you think your organisation could benefit from working alongside the Academy, either by signing your members up for a discount or by using your expertise to help generate training content, please email anna@sceneandherdpr.co.uk. Partner organisations can receive a percentage of sales when they successfully refer people to the training platform.
• The OnFARM Academy will be hosted on the Thinkific platform, with its own dedicated microsite, accessible via direct link (training.onfarmacademy.com) or through the Scene & Herd website www.sceneandherdpr.co.uk  

Each course’s format varies by topic e.g. the “Storytelling for PR” course takes the form of a recorded presentation with a printable workbook whilst other courses consist of interviews with experts or instructional videos shot on location.

Participants can create their own account on the platform, choose their course, pay online and digest the training at a time of their choice. All courses are pre-recorded.  

• Scene & Herd also produces the free OnFARM podcast, sharing stories and knowledge with its audience. The OnFARM podcasts often perform in the top 2 per cent of 2.8 million podcasts globally. You can listen at www.podfollow.com/onfarm
• Scene & Herd offers clients every service required to develop their brand and promote their business, including physical brand and website development, marketing strategy, marketing material creation, media relations, social media management, videography, podcasting/audio content, digital optimisation, skills training, sponsorship advice and more. Over time, the OnFARM Academy courses will cover all these subject areas and many more. www.sceneandherdpr.co.uk  

ENDS