Here we are again, almost at the end of the year. Our thoughts inevitably turn to what we’ve achieved...or not! If life has thrown you some curve balls during 2024, try not to be too hard on yourself. In some respects, nothing changes, we just have to deal with a different set of challenges.
In 2021, in response to challenges being experienced in the rural sector at that time, we launched a short film (shown above), aimed at raising the feel-good factor amongst Scotland’s farmers. Originally the brainchild of Midlothian farmer Scott Brown, the film, “We All Need a Farmer”, is the work of award-winning director, Jason Connery, and is narrated by renowned Scottish actor Ian Pirie with a script co-written by Monty and production and graphic design by team Scene & Herd. Read more here.
Three years and 10,000 YouTube views later, the agri sector is still facing challenges. I won't mention 'IT', but if you are concerned about succession planning, please speak to a professional with expertise in rural matters such as Gillespie Macandrew - above all else, please remember that we all need a farmer.
News
We were delighted with the response to our OnRecord audio initiative which preserves precious voices, stories and memories for the future with a professionally captured and edited audio recording. Imagine being able to hear the voice of a loved one, and listen to their stories, long after they are no longer with you in person. Book and pay a deposit before Christmas 2024 to secure a massive 25% discount. More info at onrecordmemories.co.uk
Royal Mail Last Posting Dates: 2nd Class: Wed 18th Dec. 1st Class: Fri 20th Dec. More info here.
Entries to the National Burger Awards 2025 are now open. Chefs across the UK restaurant, food-to-go, hotel and pub & bar sectors are invited to submit their best signature burger recipes by 31 December. nationalburgerawards.co.uk
Volunteers needed to test the value of hemp as part of a healthier and more sustainable diet. The Rowett Institute needs meat-eaters without food allergies to take part in a study based on tasty meals from their research kitchens. Find out more here: http://abdn.io/17F
Rural Marketing Guides: Check out the free and paid-for marketing guides, especially written for rural businesses. 'Stories that Sell: Using Storytelling to Promote Your Rural Business' has been particularly popular! stan.store/ruralmarketing
Crofting law reform proposals: See an analysis of the responses received to the Scottish Government crofting consultation which ran from 6 June to 2 September 2024 here.
Looking for Last Minute Gift Ideas? Check out our Rural Gift Guide here
People across Scotland are invited to explore different perspectives around food using art and photography. Read more about the Capturing the Big Picture Competitionhere. Submit your entry by 9th January.
Was this mailing forwarded to you? Subscribe to the Rural Resource mailing list for more news and opportunities: tinyurl.com/ruralresource Remember, you can send us your news, offers, vacancies etc and we'll do our best to include it in future mailings.
January Jumpstart: A Social Media Planner for the New Year
Kick off 2025 with a bang!
January is a month of new beginnings, fresh starts, and inspiring challenges. It's the perfect time to connect with your audience on social media and share your brand's story. Here’s a content calendar to help you navigate the month:
Dry January: A Flavourful Twist
Dirty Mocktails: Embrace the "Dirty Cocktail" trend and create delicious, alcohol-free drinks with a unique twist. Share your recipes on Instagram with eye-catching visuals.
Veganuary with a Scottish Twist: We may not all be in favour of Veganuary (and that’s ok!) but remember that Scottish farmers feed vegans as well as meat and dairy eaters so highlight the versatility of Scottish-grown vegetables, even during the winter months. Bust myths about vegan diets on TikTok or share your favourite plant-based recipes in your newsletter.
Celebrate the Bard's Birthday
Burns Night: Share your Burns Night plans on social media, whether it's a traditional supper, a virtual celebration, or a unique twist on the classic event.
Look Ahead: 2025 and Beyond
Share Your Vision: Offer a glimpse into your brand's future. Share your hopes, dreams, and goals for the year ahead.
Product Launches: Hint at upcoming products or services.
Milestones: Celebrate significant milestones, such as anniversaries or growth targets.
Customer Appreciation: Thank your loyal customers and encourage them to leave reviews (did you see our previous mailing about the importance of online reviews?).
A Word of Caution While it's tempting to jump on every trending hashtag, it's important to be selective. Choose awareness days and campaigns that genuinely align with your brand's values and mission. Authentic, informative, and engaging content will resonate with your audience and help you build stronger relationships.
Need a Hand? Let us help you create a dynamic social media strategy that drives engagement and boosts your brand visibility.
